Blogging Training

Expose your content to broader audience.

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Blogging provides an easy way to keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but also, because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.

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Blogging Training Course Description

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What is Blogging?

A blog is organized in reverse-chronological order, from most recent entry to least recent. A blog is normally public – the whole world can see it. The entries in a blog usually come from a single author.

The tools that most bloggers use make it incredibly easy to add entries to a blog any time they feel like it. This whole process of creating and maintaining a blog is known as Blogging

Blogging Training Course Preview

Phase 1
Introduction

✓ Content and Panda update
✓ Blogging Statistics

Phase 2
What is Blogging?

✓ History of Blogging
✓ What is a Blog?
✓ Blogosphere
✓ Blog Vs Website
• Frequency of Updates
• Engagement Level
• Search Engine Friendliness
✓ Types of Blogs Personal
• Personal Blog
• Business Blog
• Niche Blog
• Affiliate Blog

Phase 3
Blogging Platforms

✓ Word Press
• Wordpress.org
• Wordpress.com
✓ Blogger
✓ Tumbler
✓ LinkedIn Blogging
✓ Medium
✓ Choosing a Platform
• More control and flexibility
• No costs and easy setup

Phase 4
Blogging Essentials

✓ Hosting
✓ Domain Name
✓ Template
✓ Gravatar Image
✓ Comments
✓ Mailing List
✓ Social Account
✓ Images
✓ Plug-ins
✓ Unique Content
✓ Bloggers

Phase 5
Creating a Blogging Strategy

✓ Goals
✓ Target Group
✓ Budget
✓ Content Ideas
✓ Metrics
• Engagement
• Acquisition
• Conversions

Phase 6
Integrating Blogging into a Business Strategy

✓ What is Business Blogging?
✓ Creating online presence
✓ How to blog as your Business
• Authorship
• Voice
• Purpose
• Blogging Strategy
• Promotion Strategy
• Evaluation
✓ How can a blog complement your website?

Phase 7
The Benefits of Blogging

✓ Why is Blogging so popular?
• Reach
• Possibilities
• Ease of Use
✓ Benefits of Blogging
• Benefits of blogging for Individuals
• Benefits of blogging for Businesses
✓ Are there any obstacles?
• Time Consuming
• Challenging
• Budget

Phase 8
Blogger Outreach and Guest Blogging

✓ What is a Blogger Outreach?
• Benefits of Blogger Outreach
✓ What is Guest Blogging?
• Benefits of Guest Blogging
✓ How to invite Bloggers?
• Identify the Influencer
• Set Up goals
• Create an offer
• Start building a relationship
• Get in Touch
✓ How to get invited?
• Do the Research
• Stick to your niche
• Focus on quality
• Promote yourself as a guest blogger
✓ Blogger Outreach and Guest Blogging Platforms

Phase 9
What is V-logging?

✓ What is a V-log?
• Recorded Videos
• Lie Broadcasting
✓ Why is V-logging popular?
✓ How to use V-logging in business?
• V-log as your company
• work with V-loggers

Phase 10
Making a Living through Blogging

✓ Blog Monetization Tactics
• Affiliate Marketing
• Sponsored Posts
• Ad sense
• Banners
• Email Marketing
✓ How to turn your Blog into a Business
• Creating a Product/Software
• Offering a Service
• Produce merchandise
• Write an EBook
• Open a Store
• Create an Online Course
✓ Tips to help you boost the profit from Blogging
• Consider a long term strategy
• Use multiple Monetization Tactics
• Focus on your Niche
• Build a Community

Phase 11
Tips to help you run a Successful Blog

✓ Have a responsive Blog
✓ Publish Consistently
✓ Work on building Influence
✓ Make Contacts
✓ Start a Newsletter
✓ Engage through Social Networks
✓ Optimize your Blog with the right plug-ins
✓ Consider security before it is too late
✓ Use Catchy Titles
✓ Format to enhance readability
✓ Proof read all your posts over and over again
✓ Avoid cluttering your blog
✓ Get to know your readers to create better content
✓ Be patient and realistic when setting up goals
✓ Keep an eye on the Statistics

Phase 12
Mistakes to avoid when Blogging

✓ Writing without thinking about your Target Group
✓ Neglecting Online Promotion and Content Distribution
✓ Not creating a Mailing List
✓ Blogging without any goal or strategy
✓ Being afraid of Criticism
✓ Choosing a free blog to avoid technical issues
✓ Not Investing in your Blog
✓ Forgetting about the importance of Interlinking
✓ Conclusion

Phase 13
The Most Popular Tools for Bloggers

✓ Writing Tools
✓ Organization Tools
✓ Content Tools
✓ Social Media Tools
✓ Research Tools for Bloggers
✓ Email Marketing Tools

Phase 14
Blogging as a part of Online Marketing

✓ Blogging and Content Marketing
• Content Optimization
• Content Distribution
✓ Blogging and SEO
✓ Blogging and Social Media Marketing
• Diversity Content shared on Social Networks
• Improve Content Distribution
• Increase Visibility
• Get Traffic
• Interact with Social Media Users.
✓ Blogging and Lead Generation
✓ Blogging to improve your business

Phase 15
Conclusion

✓ Blogging to build Influence
✓ Blogging to power up your Small Business
✓ Corporate Blogging
✓ What to learn from the world’s most popular Blogs?

Course Advisor

Meet our professional and certified team:

anish-sah

Anish Sah

Chairman & Founder
Bijay Ghimire

Bijay Ghimire

Managing Director
Tarumita Samal

Tarumita Samal

HOD