Digital Marketing for Dental Clinics

A dental clinic is technically any place where dental services are rendered; a place where a dentist performs dental procedures or treatments on patients. It is usually a single room housing all dental equipment and tools. It is a requirement in our life that most of us neglect, but 9/10 dentists (like in every other toothpaste ad) suggest that even though your gums and teeth feel great, you visit for a check-up and clean every six months. But if you have an ongoing dental issue, then you might require to visit much more often.

Similarly, oral hygiene(or oral care) can be defined as the practice of keeping one’s mouth clean and free of disease and other problems by regularly brushing the teeth and cleaning between the teeth (flossing). It is important that oral hygiene be carried out on a regular basis in order to prevent various dental diseases like tooth decay and gum diseases. Oral hygiene is very important in order to prevent one of the most common problems (that somehow we are all subconsciously scared of); and that is bad breath. So, regular mouthwash is also a healthy habit we all should start taking up. After all, it is not enough just having “salt in your toothpaste”.

Digital Marketing for Dental Clinics

Dental clinics business is growing with time. More people are figuring out that it is important that they take proper care of their gums and teeth; more than what was some odd years ago. It has become easier for people to learn due to the advancement in technology. Courtesy of a lot of articles on the internet, most people have figured out how vital is oral care. Though current dental practice is devoted primarily to the treatment of oral diseases, prevention has been closely associated with the practice of dentistry. Self oral care has been heavily promoted by the profession and direct to customer advertising.

Accordingly, the demand is also increasing for dental clinics. If you’ve ever been to a dental clinic, you know that there is a line of people to see your dentist every time. This shows that people are giving a lot of attention to dental care. The more people find it important, the more people suggest the same to their friends and family; and more people need a dentist and the demands increase for quantity as well as quality. Employment of dental hygienists is projected to grow 11 percent from 2018 to 2028, much faster than the average of all other occupations. There is huge growth in the demand for dental services as the modern age advances and research continues to show that oral care is vital to the overall health of a person.

If not yet; people should be made aware why they must visit dental clinics for regular check-ups, how the hygiene of your gums and teeth can affect your entire body and why oral care must be taken seriously as well.

In order to make people aware about the importance of dental hygiene, we should also let them know the best, the most proper way possible. What is the way people mostly look at informative advertisements? Newspaper? Television? Telephone? You all know what we’re talking about now: Digital Marketing. People are mostly on their smartphones these days. So, it is important to make people aware via the internet i.e. Website, Blogging, Social Media Ad, etc.

Digital Marketing

“But Why? As long as we spend big on newspaper ads and TV ads and put up big banners, people will know about us.”

To be completely honest with you, the most beneficial among them could be the big banners. It is because most people prefer watching TV for live broadcasts only these days (Sports and Reality Shows) and the only place people read newspapers are in the waiting room when they visit dentists.

Digital Marketing for Dental Clinics is indispensable in the current age because first and foremost, the traditional ways of marketing are slowly fading out. How often do you hear that people figured out about your clinic via the newspaper? Or advertisements on a certain channel? Not as often as it should, based on the prices charged by them. But in the digital age, that is mostly how people figure something out. While scrolling through the News Feed on Facebook, while tapping Stories on Instagram, by searching “The Best Dental Clinic Nearby” on Google; all of these ways come into one category and that is Digital Marketing.

Digital Marketing for Dental Clinics

People have become so reliant on the internet that the apps we engage with the least on our smartphones are Phone and SMS. Accordingly people don’t call to book their dental appointments rather, they prefer to book them via their social account, or a personalized web application; any way that doesn’t take much of their time, money and effort. Digital presence is essential for proper success in the market of the modern world.

Digital Marketing for Dental Clinics is extremely beneficial.  First of all, it increases the visibility of your practice. It is primarily achieved through SEO (Search Engine Optimization). Also, it helps in improving recognition and brand loyalty, for which having a distinct logo and maintaining standards in the social channel may be useful. It helps provide recognition and can also impact the loyalty of the customers. Similarly, this marketing method is helpful in generating more leads. What this means is that your website will be attracting potential audiences, via newsletter or google searches.

On top of all of that, the success is totally measurable, unlike your traditional methods. You can get the data of actions performed by potential audience on your website from clicks to engagements.

Now, if we are on the same page, let us move on to “How” you can make the most of digital marketing; what we require for it, how we are supposed to use it and the likes:

1. Website

Perfect Website

The first and foremost requirement is having a proper website. So, what qualifies as a proper website? Firstly, the presentation should be good looking and easy on the eye. The back end activities should be enabled; newsletter services and booking appointments should be done via the website as well. The website should be the reflection of the remaining steps when it comes to digital marketing for dental clinics. Following a proper digital marketing plan for dental clinic, we should make sure that we have a proper website with uniform content.

Somehow, we can say that the website and SEO are interrelated. First of all, SEO works based on keywords we’d use to search for which writing proper blogs and articles is vital; which goes on the website. So, it is important that our website has proper and informative content following a certain dental clinic marketing strategy to engage users and ensure the Search Engine Optimization is done properly.

2. SEO

Google Ranking for business renovation

To those of you who need to be aware of SEO,  it is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website to the users of a search engine. Simply, it is the modification of a website according to the rules of search engines. To make it even more simple, it is the process of getting your site on the first page and top priority on a Search Engine like Google.

Now, to be completely honest with you; we got all the definitions above via Google and took up the definitions in its front page. You can see how handy it is. So, you can be sure that people look for Dental Clinics on Google (or any other search engine) and with a proper digital marketing plan for dental clinics; we can get our website to be atop. With proper time and effort (and of course capital), we can get our website in top priority on Search Engines.

3. SMM

SMM

Who doesn’t have a social media account these days? With Facebook, Instagram, Snapchat and Twitter catching all the hype and Linkedin being more the professional side; it is almost mandatory to have a social account. Since, people don’t need any convincing to make a social media account, it is the time to place the advertisements strategically. People follow the content they enjoy on their social media, which can either be essential to them or informative, and with a genuine social media marketing for dental clinics, we can figure out exactly the types of people who would be interested in our advertisements.

Based on the content people have liked and engaged with, we can figure out the audience who can benefit from the content we post and become a potential audience at our dental clinic. Social media marketing for dental clinics is vital because we can get people to engage with our content via attractive and informative graphics, tricky captions (that would convince people in a way) and being active on social media account when people enquire about the services on comments or messages privately, we should actively participate and clarify their doubts.

4. Multimedia

Multimedia for dental clinics

Similarly, it is essential that we have proper multimedia content on our social account, our websites and even for the banners and hoarding boards of our organization. Providing required information about dental hygiene and services is essential; but consistency is key. Usage of a certain color sequence for every graphic presentation can be key.

People are known to be attracted by real content, so having real videos and pictures of the dental clinic can also be helpful for the graphics. Animated content can also be an interesting turn for dental clinic business. If there is a certain new service that we are about to introduce with an animated motion graphic, with orthodox digital marketing ideas for dental clinic; we can get that to our benefit. It can be by using creative, distinct and informative content.

Now, let us assume that you are convinced that digital marketing for dental clinics is close to mandatory. So, that is where we come to your aid. Elance Digital Media is the best digital marketing agency in Nepal assuring you that within the right amount of time, with effortive work, we will help your business reach atop; whether it is on Google, on Facebook, on Instagram; anywhere in the digital world.

For those of you who want to do this but by yourself, we have a wing for teaching. Elance Academy provides authentic digital marketing courses that are certified by Google, Hubspot and Elance which will teach you everything you need in digital marketing.

So, let’s help the people fight those cavities, together!

About the author

Elance Digital Media Pvt. Ltd. helps start-ups and struggling business owners leverage the power of Digital Marketing by providing best in-class trainings of all sorts.

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