Digital Marketing for Photography

Photography and Videography have come a long way since the discovery of Cameras and Camcorders. But we are not gonna bore you with the entire history. But before moving any further, let us understand the simple meaning of the two words. Photography is the art of taking and processing photographs and videography is the process or art of making video films.

Proceeding deeper into the topics and starting with Photography, it is the art, application, and practice of creating durable images by recording light or other electromagnetic radiation, either electronically through an image sensor or chemically using a light-sensitive material such as photographic film. Typically a lens is used to focus the lights reflected on objects into a real image on the light-sensitive surface. Videography, on the other hand, is the process of capturing moving images on electronic media and even streaming media.

Videography

The business of photography and videography is taking a huge leap these days. People are regularly hosting parties, events, and receptions, and other than the food and beverages, the thing that people demand the most are the photos and videos. Photography and Videography businesses especially boom in a country like Nepal; with a wide scope in wildlife and nature photography, first and foremost. Nepal is a tourist-attracting country therefore, feature photography also has a good extent. Portrait photography would also be a good pick for people looking to work in a studio environment and attending events.

Photography and Videography business has come a long way, from having to click pictures with reel cameras (the paranoia of not having enough attempts) to the modern age of DSLR, photography has changed a lot through the way. It is even chosen as a career path with certified degrees from all over the world. The majors and headings that can be taken for photography courses are Photojournalism, Fashion photography, Portrait photography, Wildlife photography, Feature photography, etc.

Photography

Like we have stated above, Photography and Videography are essential and are taking huge leaps. The main reason for this is that it is a necessity for every other business for their events. Now, let us assume that you have a business organization, something that’s not photography or videography. And let’s assume that you have events, seminars, and celebrations regularly. And to organize such events, one of the most important things you need is photos and videos. So, this is where your business can get attention. For all such events, gatherings and seminars; photography, and videography are essential.

The craze and trend of photography are increasing day-by-day. If you are active on social media, you know about this. People are buying DSLR cameras like buying Chocolate from BhatBhateni and posting their best stills on their social page for pleasure (and gaining likes and comments, obviously). More and more people are gaining interest in photography and videography due to the various social media platforms and the people interested in photography posting eye-catching and attractive pictures. In addition to that, this is the age of vlogging; which is making video blogs and it has caught a big hype for videography, cinematography, and filmography. Major thanks to YouTube for being a platform and Sishan Baniya being an example, here in Nepal who has inspired a lot of young kids towards videography.

Photography and Videography

So, since photography is a form of art and the world is filled with artists trying to capture the right moments at the right time, focusing on self-satisfaction and making it eye-catching to the viewers. So, how can we make our work distinct? Then we could talk about some of the basic things like hiring the best photographers and videographers; catchy slogans, attractive logos, and even more attractive content, delivery time, etc. But these are the things that we already know; what we need to do is to properly marketize the product.

When it comes to digital marketing, I don’t think we need to emphasize that “Digital Marketing has Traditional Marketing.” to Photography and Videography businesses as these things have become more digital and more compact with time. From polaroids to JPEG files, photos have evolved vaguely and so have videos, from the huge deck-cassettes to MP4 files. There’s not much to tell about why this is the “Digital Age” and Digital Marketing is necessary. So, we can directly say that Digital Marketing for photography & videography is mandatory!

“But How? I’ve been uploading pictures on my business’ Facebook account for ages, and the best I’ve gotten is fifty likes.” 

First of all, we’d like to say that when it comes to digital marketing for photography & videography, it is not all about the likes and comments on one picture; it does a lot more than that. But since we’ve mentioned it already, let’s talk about it first.

1. SMM

SMM

Yes, Social Media (A.K.A Facebook, Instagram, Twitter, even YouTube) is very important when it comes to photography. It is mostly the roots of a photography & videography business. It is why most of us need pictures. Whether it is the wedding of a cousin or a business seminar at your workplace, you need good quality photos for two main reasons. Business reasons which can be for your business’ website or any other such. Secondly, it is for the memories, and these days, the best way to keep track of your memories is social media.

The simplest way for anyone to find out about your business is through social media. Social media is the newspaper, the TV, and the Cinema-Interval-Ads all combined into one. Through proper social media marketing for photography & videography, it is possible to gain more engagements on your profile. Every day, people are looking for businesses such as yours subconsciously. So, wouldn’t it be wonderful to advertise our business to such interested parties only? It is possible.

First of all, based on the interests they have posted on their profiles, we can identify our audience and try to get them engaged in our product or service. According to their interest following the advertisement, we can move on to enquire them via email subscriptions through social media and gain them as a customer. So, with the proper digital marketing ideas for photography & videography and genuine social media marketing for photography & videography, we can make the business prosper in time.

2. Website

Website

Although, Digital Marketing for photography & videography isn’t all about social media, engagements, and advertisements. Don’t get us wrong, it is extremely important. But it is also important to have a proper website. The website should include information about the business, the best photos, and videos, to begin with, blog articles, and back-end mechanism. The website also needs to be eye-catching so having a certain color sequence as the company’s standard (even for the social media profile) can also be beneficial.

Though having a good front-end site might just be enough to gain people’s attention, if we can get them to book for our services or newsletters via the website, it counts as lead generation. And that is always the priority of a business, to gain as many customers as possible. With proper photography & videography marketing strategy and a nice-looking website, we can assure the success of our business.

3. SEO

SEO

Now, with a genuine website and a digital marketing plan for photography & videography, we can gain success in our business. But what if someone looks for “the best photography business” on Google and your business comes at the top? Wouldn’t that be great? Well, let’s not get carried away but with SEO (Search Engine Optimization), it is possible. SEO is an optimization technique that researches keywords used on Google to get a business ranked higher when people search for related things.

Google is the unspoken guru of everyone these days. Whenever we have the smallest of doubts, the one we turn to is Google because it has got the answer to everything. And for our business, it would be great if we were the answer to Google’s “top photography & videography business in Nepal”. With time, effort, and digital marketing plan for photography & videography, we can get this to become the reality.

Since we have figured out how Digital Marketing for photography & videography can be done, what next?! Well, you have a lot of choices when it comes to purchasing or learning digital marketing but there is none better than us at customer satisfaction and timely results. Elance Digital Media is the best digital marketing agency in Nepal assuring you that within the right amount of time, with effective work, we will help your business in proper digital marketing.

For those of you who want to do this but by yourself, we have a wing for teaching. Elance Academy provides authentic digital marketing courses that are certified by Google, Hubspot, and Elance which will teach you everything you need in digital marketing.

So, let’s take the digital steps together in this modern age of Digital Cameras and Digital Marketing.

About the author

Elance Digital Media Pvt. Ltd. helps start-ups and struggling business owners leverage the power of Digital Marketing by providing best in-class trainings of all sorts.

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