Have we introduced yet? No, but your visit to this page gives just enough of your introduction. Since you’re here, I know you are a box of curiosity. You want to explore. You may adore writing, live for writing, or just want to taste writing; the fact is you want to write. You want to create something of value and get paid — to be fair, get well paid–for it. That’s why you have a calling to content writing.
Is calling enough? Will your mere interest yield a successful content writing career?
Let me tell you the truth, it won’t. You need skills and a plan to embark on the mission of content writing. And that’s what this article will do: hone your skills and guide your mission.
But first, let’s take a look at the basics of content writing.
Content writing is a strategic marketing and business process focused on creating a content to attract and retain a clearly defined audience. The content should be valuable, relevant and consistent.
Content writing is a blend of writing and marketing. You’ll be writing for an audience and intend to turn them into regular customers. The ultimate goal is to drive profitable customer action.
There are many digital platforms out there waiting for your invaluable writings to act as content for their product.
These three words should be the mantra for you now on: Why, How, and What. Ask these questions before commencing your project and you’ll be ahead of half the writers out there.
You need to know the motivation behind your project before starting one. If you can’t convince yourself about the reasons for taking up a project, how will you convince the audience?
How will your content help your audience? You have to empathize with the buyers while asking this particular question.
Unlike why and how, what deals about the analytics of the brain. You should be able to communicate what’s on offer to your audience.
Only after empathizing with your audience can you build a content that connects. To build empathy and trust, your writing must have the following two elements:
Would you propose a boy/girl you’ve never met? If you are not so fond of slaps, the answer is plain no. Also, the contentment that showers you when proposing your love can’t be expressed in words. Expressing our emotions is one of the beautiful gifts bestowed on human by nature.
Content writing is much the same. If you write about something you don’t feel connected to, get ready for the slaps of digital media –ignorant scrolling. The audience knows if you’re lying. Be true to yourself, and write about the products you care about.
Stories are central to human beings. We use stories to make sense of our world and to share that understanding with others. Facts get lost, stories remain forever.
To create a standout content in a sea of mediocrity, you need to find a story that your audience immediately connects with. How to do so? Well, it’s easy if you understand the elements of storytelling.
Every story needs a character, conflict, and resolution.
Let’s have a look at an example.
I am a little Teapot short and stout here is my handle, here is my spout.
When I get all steamed up I just shout.
Tip me over and pour me out.
You might feel irritated on hearing the shrill cry of a teapot, but look, someone found a story within that. A quite amazing story, as It has got all the three core elements of storytelling.
Character: little teapot
You need a character having its want and desires. The teapot is well-established. It’s little. It’s short. It seems cute. See, it generates empathy.
In your content, generally, the audience is the character.
Conflict: When I get all steamed up, hear me shout
Now, the cute teapot is in a problem. It’s crying in agony, calling for help.
Similarly, your character needs to have a problem. It builds a strong emotional connection and paves way for you to solve the problem.
Resolution: Tip me over and pour me out.
Supposedly, tipping it will stop the pain of our cute, little teapot.
So, a resolution should call your audience to action. You should be witty enough to present them a suitable path of action.
These 3 elements develop empathy. Empathy develops a connection. And, connection defines the success of your content. It will convert the visitors into customers. So, go ahead, find what emotionally connects with you, develop a story using the elements, and feel the magic with the audience.
Ok, so you can conjure beautiful stories now. You can develop content, but what about a career?
A career in content writing can be a heavy ask if not planned properly.
So, this step-wise guide will assist you with why to plan, how to plan, and what to plan. Look it’s those why, how, and what again.
These steps will guide you before writing, while writing, and after writing.
Why do you need a process to generate content ideas?
Humans are always full of ideas but the busyness of modern lives may clog the supply line of ideas. So, you’ll need a process for generating ideas.
You can also generate ideas in a group. But a group can easily be pushed into disarray. Fix a moderator to maintain the decorum and keep the ideas coming in a group.
If you want to stay in the game, you need to plan for the track ahead. Planning gives you and your team a goal to work for.
Why is long- term content planning important?
Planning provides a roadmap for your content. 86% of highly effective organization have someone steering the direction of their content strategy. You know, it makes sense because if you make a plan and are consistent in approach, then you are giving yourself the best chance at achieving Return of Investment (ROI) from your content efforts.
How to Plan a Long- Term Content Strategy?
You should use Keyword Research Tool (Ahrefs, SEMrush, UBERsuggest, Google Planner, etc ) to fix keywords for your content. The content should attract and pull your buyer personas through their journey.
Make an organized plan on Google Sheets; it will give you direction to work.
Content creation framework should be repeatable, organized, and agile. This will save your time and energy as with every blog you don’t need to change your framework.
As the Internet and business context change over time, build a framework that is flexible. Normally, a framework for a year is recommended.
How do you build a framework for creating content?
For building a framework, you need to follow the following process:
You’ll also need a team of content strategist, writers, editor, graphic designer, coordinator and tools such as Wordpress, Google Drive to effectively carry out it in a form of project.
On average, people consume 285 pieces of content every day. Your writing should be adept enough to slow the person down and consume your content. Your writing should stand out and connect to the reader. It’s a skill that can make or break your project.
So, here are some tips on attracting and engaging people with engaging content:
Some of the formats with which you can grab the attention of your readers may be:
Having a catchy headline is just a bonus. You’ll still need a captivating content to grab the readers. Here’s how you can improve your writing for engaging readers.
Use Simple Language: Your content is not a place to show-off your vocabulary. Remember you are writing for the readers, not yourself. Here’s how NOT to write:
“The proliferation of social & digital channels has created a catalyst whereby a shift in the production methods by marketers is required to connect with the audience.”
Couldn’t you rewrite this as: The increase in the number of social & digital channels now requires marketers to create content that is not only platform-specific but also appeals to the unique audience and its behavior on that platform.
Use Active Voice: Active voice emphasizes the doer. In your case, the doer will be the reader. So, you will be prioritizing the reader in the usage of active voice.
‘You’ need to bring the change calls the audience into action rather than The change needs to be brought.
Avoid Jargons: Not everyone understands what you understand. So, stop assuming so. Don’t confuse the readers by jam-packing your writing with acronyms.
The CMO spoke to the CTO about the long-term SEO strategy to improve PPC metrics such as the CPC and CPL ASAP.
Did you make sense of that? No. No one ever will. You’ll just provoke the readers by doing that.
Avoid Fluffy words: Why do you need to say He is very honest when you can simply put it as He is honest.
When you add very, it forces the reader’s mind to imagine higher degrees of honesty. You’re just creating a space for doubt. So, avoid words like very, actually, really, and so on.
Other tips: Do not beat about the bush. Be clear and concise. You should use short sentences. Use apps like Hemingway to rate the readability of your content.
Write as if you’re in a conversation. Use “You” and “Your”. Forget you’re in front of a computer. Talk as if you’re face-to-face with the person.
Double check for grammatical and spelling errors. Readers will recognize a hurried content when they see one.
Ok, now you’re brimming with confidence about your writing, and about your project as well. You think you can deliver great contents effortlessly. No, I am not trying to be cynical here, but what good will your content be if it gets left out in the darkest, remotest part of the Internet. You don’t want that right?
You want your message to get to the people who need it most. For that, you need to master the art of content promotion.
Content promotion will drive your website traffic and improve audience engagement.
Here’s how you can excel at content promotion!
Organic Content Promotion:
Even if you are low on budget, there are several organic promotion channels out there to serve you. Organic content promotion is designed to increase the visibility of your content and its effectiveness of your marketing campaigns without spending money.
You can choose one or more from the following options:
Remember, the organic promotion will demand your consistency around developing and publishing content regularly.
Paid content promotion allows you to promote your content to a highly specific audience. Begin by experimenting with a small budget to discover the best ways to achieve your desired outcome.
You can use the following paid Promotion channels:-
To see how far you’ve come and to estimate how far you’ll go, you should examine your content performance with a keen eye.
When you analyze the content, discover insights and determine where to go next. Remember to document and report on progress for future use.
Be sure that you are addressing basic questions and new developments. Find out if your marketing efforts are producing the result.
It is essential to analyze the performance of the content in order to adjust future content creation efforts. So, this step will also build a solid platform for your future endeavors.
Your blog is a place to regularly publish and promote new content related to your business and industry. So, why not try it.
You can strategically promote new offers and provide the visitors with the next step to learn.
Stand out as an expert in your industry. Build trust!
These 7 steps can act as a guru for building your career in content writing. You can start small, but the keyword here is START. Do something tangible, don’t let the project rot inside your head.
That’s where ‘most people’ fail. Since you are present here at the end, you surely don’t fall in that category.
GO PROVE IT!
If you have any queries about content writing or want to join a course in content writing, click here.