Now that we have discussed why trekking companies in Nepal need to know about SEO, let us discuss what steps you, as a trekking company, need to take to achieve your SEO goals.
First and foremost, you need to identify what your SEO goals are. Once that’s done, you can start developing your SEO strategy.
When it comes to SEO, the first thing you need to pay attention to is keyword research and identifying the most popular keywords in your niche.
US-Based Top Google Searches for Trekking Companies
UK-Based Top Google Searches for Trekking Companies
Australia-Based Top Google Searches for Trekking Companies
Canada-Based Top Google Searches for Trekking Companies
India-Based Top Google Searches for Trekking Companies
Keywords are search terms that your target audience input into a search box as queries. They then click on the search results that are on the top of Google, or at least the first page of Google.
And since over 90 percent of such queries start with such search terms, you, as a trekking agency, have to be on top of the keywords that your customers might use to find you. Identifying the most popular keywords in travel and tourism can help you understand the market, reach your customers, and customize your products accordingly.
1) Because they let you find the right target audience. When you rank for queries that people are interested in and are relevant to them, your chance of reaching your potential customers increases.
Which means you don’t have to advertise to the entire population. You can understand what the market demand is and then create content for that. That allows you to get the right visitors and increases conversions.
For example, I am a potential client from England looking to get away from my work and my tiring schedule to come to Nepal for a vacation. What do I do?
I fire up my browser and google ‘Annapurna Circuit Trekking’. If your trekking company pops up first for that keyword, I am going to click on your website. Then if I like what I see—in terms of services, packages, and prices—I will make a booking with you.
2) Keywords also serve as anchor texts that are crucial for linkbuilding. When used as anchor texts, these targeted keywords help with internal and outbound linkbuilding. You can also use secondary anchor texts to build quality backlinks to your website’s pages.
Here are five indicators that you need to pay attention to in order to determine a keyword’s worth.
This just means how difficult it is to rank for a keyword on Google. If more people are competing for the keyword, it increases the keyword difficulty. What we ideally want is a keyword with low difficulty but good search volume.
This is a measure that explains how many times a search term has been entered on a search engine per month. The higher the search volume for a keyword, the better your chances are of getting visitors.
If we were to run an ad campaign with Google Adwords for a keyword, this measure shows how much that ad campaign would cost per click. This, when used together with other indicators, can help you identify whether or not a keyword is worth advertising for.
Just because people are inputting a keyword, it doesn’t mean they are clicking on the websites that they get in the search results. Clicks Per Search shows how many times visitors have clicked on the websites on the SERPs for a particular keyword. For instance, if a keyword’s search volume is 1000 per month and its CPS is 2, it means that for every search input, visitors click on at least two websites.
While search volume indicates the number of times a search term has been inputted into a search engine, the return rate is an indication of how often visitors make the same search in a month. If people aren’t using the same search term more than once or twice, it shows a decline in interest in that topic. That means that keyword is not worth competing for. On the other hand, finding keywords with a high return rate helps keep your website relevant.
Here are some lists of the most popular keywords for trekking companies and tourism. We have spent hours compiling these lists to help you get a comprehensive idea of what keywords to use for SEO as a trekking company in Nepal.
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Okay, now that you know some of the most popular keywords you can use and their worth for your website, start developing a content strategy now!