Why Trekking Companies In Nepal Should Know About SEO

seo-for-trekking-sites

Let me just get to the point here: Yours is not the only trekking company or travel agency in Nepal. There are many others. And if you want your customers to find, and choose you, over your competitors, you are going to need to know about SEO and start making it a part of your business strategy.

Here’s why:

Because Your Customers Have To Filter Through A Lot Of Competition To Find You

In fact, a quick Google search revealed that there are over 1800 travel agencies in Nepal. That’s a lot of competition.

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And you may provide the best services and might have never failed to give your clients the greatest experiences. But without SEO, trying to run your business will be like setting off on a wild adventure without a map or any essentials—the kind of unpreparedness that always ends in chaos and tragedy.

Furthermore, if your competitors are using SEO and you are not, chances are your customers are flocking to that other travel agency around the corner than yours.

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Because, Today, Every Adventure Starts With A Click

As we mentioned in the previous article, more than 93 percent of online experiences start with a search engine.

What it means is that if a potential client is looking to trek up Annapurna or  Everest Base Camp, the first thing they are going to do is Google Annapurna Circuit or Everest Base Camp.

So the best way to make sure your customers find you is by making sure your website ranks first for these keywords, and other relevant ones, on Google.

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This is even more important for trekking companies. The aim here is to attract not only domestic but also international travelers and tourists. Relying on word-of-mouth or completely on ads isn’t going to help if your website and your content is lost in a haze of seemingly similar sites and articles.

Because People Don’t Always Read What They Have Clicked On

Well, getting traffic on your website is a great thing, and one of the first things that we are trying to achieve with SEO, but that doesn’t always mean that the visitors are reading your content.

Tony Hale of Chartbeat says that we have been reading the analytics about web experience all wrong. He says that just because someone has clicked on our content or shared it on social media, it doesn’t mean they have actually read it.

What it essentially means is that though clicks might have been our go-to measure for ad and web performance for a long time, the world has now moved on to content and web attention. That means rather than just page views, you need to be able to create content to hold people’s attention.

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What’s difficult is according to the current analysis, 55 percent of visitors spend less than 15 seconds actively on your website.

Let me say that again for effect. Over half your page visitors spend less than 15 seconds checking out your site and reading what’s in it.

And if your target audience is not reading, for instance, ‘Itinerary to Poon Hill’ on your website, they may not sign up for the service you are providing.

We know that you don’t have a lot of time to attract your audience’s attention. Like it took a click to get into your website, it’s gonna take a click to get out. To make those 15 seconds on your website worthwhile, you have to make sure your website and everything on it—content, images, links—are tailored for SEO and user-friendliness because that’s crucial to improve engagement.

If you are not providing relevant content and an excellent website experience, visitors are not going to give a second look to your website, and your business for that matter.

Because You Need To Know What Content To Post

While it is much easier to go through competitors’ websites and create the same kind of articles they have been creating, with similar images too, that tack, unfortunately, doesn’t produce the best results.

After all, if you and XYZ Mountain travel agency, for instance, are giving me the exact same information in the exact same way, why should I read your content over theirs? You are not offering additional value, which means you are not standing out.

Competitor analysis is definitely important, but there is so much more you need to know about creating content that allows your customers to find you before they do your competitors.

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That’s why you need to know about SEO. A big part of SEO is knowing how to create content for increasing visibility through keyword research.

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With proper keyword research, you can use the space you give in your website to content to truly add value to your website for search engines rather than just filling up space because you have to.

Once you find relevant keywords in your niche, which is travel and tourism in this case, you’ll never have to worry about what article or blog post to publish. And every search engine optimized article you post will increase your search engine ranking.

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Without SEO knowledge, coming up with a content strategy is difficult. There are many factors that determine what content can increase your chances of ranking on top.

Here are some questions you need to know the answer to in coming up with an effective content strategy:

  1. What your SEO goals are
  2. What keyword research is and how it can help you meet your goals
  3. What tools you can use for keyword research
  4. How to develop a keyword strategy
  5. How to analyze competition and search volume for keywords
  6. How to prepare a content calendar

To summarize everything I have said thus far, here is what good SEO entails for your business:

  • Focusing more on your niche
  • Creating a mobile-friendly website
  • Providing unique and useful content
  • Including visual content related to your treks
  • Writing interesting blog posts

Now that you know why, as a travel agency or a trekking company, you need to know about SEO, let us test what you already do or don’t know.

A quick quiz

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  1. Are you familiar with keyword research tools such as Google Trends?
  2. Did you know that having your focus keyword or keyword phrase in your URL helps with your SEO?
  3. Do you know the character length for SEO title?
  4. Do you know what keyword density is and what the standard percentage for keyword density is?
  5. Do you know what alt-text is and how important it is for your website’s SEO, especially if you are a trekking company?

If you answered positively for the above questions, you not only know the importance of SEO but also know what it entails, which is great.

If, on the other hand, most of your answers were negative, and sometimes, you didn’t even understand what the question meant, you need to learn about SEO.

In fact, lets starting learning right now.

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There are various keyword research tools that generate hundreds of relevant keywords for any topic you can think of. And yeah, these topics include travel and tourism too.

Keywords are search terms that website visitors enter on search engines to find content on a certain topic. Having relevant keywords in your content will help visitors find your website and increase your web ranking.

The optimal title length for SEO is 50 to 67 characters.

Keyword density is the percentage of times you have used a certain keyword in your web page in comparison to the total number of words, and most websites have found that one to three percent keyword density, including LSIs, work best for them.

Alt-text is alternative text that Google uses to determine what a certain image and the surrounding text is about making it highly important for your website’s SEO, even more so since the website for your travel agency is bound to have many images.

These are super basic things that give you an idea of what SEO entails. Some things, however, are more difficult to understand than others. But there’s no reason you can’t get enough SEO knowledge for your travel agency with some research and practice.

In case you don’t have the time to learn about SEO, which is quite common with business owners such as you, you can get an experienced consultant or firm to handle the SEO aspect of your business for you.

Just be sure to make the right decision when picking an SEO company so that you don’t end up with cheap, shady ones that claim to be SEO consultants and use black-hat methods, which is only going to do more harm than good.  

That’s not all. A good SEO company will help you create great landing pages, optimize different kinds of content, help you build quality backlinks, develop user-friendly mobile search for your website, help you develop a great social media marketing strategy, and so much more.

These are all crucial to improving your website’s SEO, to help potential clients find your travel agency and book their next adventure with you.

Here’s the article that you may also like:

201+ Most Popular Keywords for Trekking Companies in Nepal

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