8 Students Pre Enrolled (This training has been recently added to our library)
Learn how to use social media platforms to manage and optimize campaigns to promote growth and position your brand in the global digital marketplace. Including the key techniques for using social media platforms to drive customer awareness of your brand and increase sales.
You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.
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Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products or business. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms.
With a vision to be the best Digital Marketing training institute in Nepal, Elance Academy- A product of Elance Digital Media Pvt. Ltd. thrives to provide the best theoretical and practical training of Social Media Marketing by focusing every minute corner of the Social Media. We design our course module after exploring every aspect of Social Media and it’s power.
After being trained by professional trainers and experts, you can start your career as a Social Media Marketing Trainee to Social Media Manager in any organization who recruits for the same. Every Digital Marketing Company and Social Media Marketing Company needs a trained professional.
✓ Why do you need a Social Media Strategy?
✓ The Social Media Channels explained
✓ Building the foundation for success- setting social KPI’s
✓ Structuring your social media team for now and the future
✓ Evaluating the best social tools for the job
✓ Developing a budget and garnering executive buy-in
✓ Social Media listening and monitoring: business must-have.
✓ The power of Social listening.
✓ Understanding brand conversation
✓ Watching the competition
✓ Evaluating social listening and monitoring tools and services
✓ Content: the backbone of your social strategy.
✓ Social media content: the basics
✓ Developing your strategic content plan
✓ How tone and voice make all the difference
✓ Developing social media content
✓ Demonstrating industry leadership through content creation
✓ The importance of tagging timing and testing your content
✓ Taking your social strategy to the next level
✓ The varying shades of influencer marketing
✓ How to work with influencers
✓ What is UGC and why does it matter?
✓ Encouraging user generated content among your audience.
✓ Why Social engagement is the heart of your social strategy?
✓ 1:1 engagement getting started
✓ What is social customer service and should you be doing it?
✓ How to hit business goals through social selling
✓ Why digital advertising is important to your inbound strategy?
✓ Putting your Ad strategy in place.
✓ How to create remarkable Ad content
✓ Understanding the network possibilities
✓ Determining your Ad spend
✓ Why measuring Social media ROI matters
✓ The social media audit: How to understand your success with social media.
✓ How do you measure social ROI?
✓ How to tie metrics back and transform your business.
✓ Why Social media doesn’t stop here
✓ Understanding social media governance and risk Putting a crisis management plan in place
✓ Putting a crisis management plan in place
✓ Building an employee advocacy program
After the successful completion of the course, students will be offered certification from Elance Digital Media Pvt. Ltd. confirming that he/she can run and manage a any Social Media page professionally.
The certification also confirms that he/she can run optimized ads on social media, craft engaging post captions, measuring social return on investment, design graphics that are appealing and optimized both at the same time.
Meet our professional and certified team: