(This training has been recently added to our library)
Viral marketing is one of the most common, fast-growing strategies in business, but is also used in combination with some regular arrangements of marketing. We strive to construct our course for those, who may be interested to pursue viral marketing and develop a varied consumer-oriented know-how through a marketing program.
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral message that appeal to individuals with high social networking program (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period.
✓ Contagious: How Things Catch On
✓ Making Messages Stick
✓ Emotional Stories
✓ The Power of Social Influence
✓ Normative Influence
✓ Using Social Influence to Increase Success
✓ When Social Influence is Anti-Social
✓ Conformity or Divergence
✓ Word of Mouth
✓ Word of Mouth matters
✓ Social Currency
✓ Public Practical Value
✓ How Social Networks spread Information and Influence
✓ What are Social Networks?
✓ How Networks shape the spread of Information?
✓ Sprinkler VS Waterfall Strategies
✓ Social Ties and Active Sharing
✓ Course Conclusion
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